Manager - Digital Creative PDP Art Direction - CALVIN KLEIN

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POSITION SUMMARY:

The Manager - Digital Creative, PDP Art Direction is responsible for the on-set capture and execution of the final image and file preparation for Calvin Klein e-commerce product photography according to our creative standards. You are the point person for creating and communicating product photography image standards and guidelines related to lighting, posing, processing, cropping, editing and set design. Evolving these guidelines as needed and ensuring an elevated and desirable image output.  A key responsibility includes proper image preparation, markups and the passing of final approved image edits to the post-production team for retouching and adhering to schedules accordingly; responsible for the ongoing direction for e-commerce product imagery and studio marketing assets under the guidance of the global Creative team. Must have the ability to work independently as well as cross functionally with the styling team to maintain consistency in web imagery through to the final customer-facing image.
 

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

• Be the lead creative on-set working closely with photographers and stylists to ensure image selects follow the standards of model posing, crops, image sequence, and photo set environment.
• Provide editing feedback for each session, choosing hero and alternate images, conveying post-production markups, lighting, and processing adjustments, and reshoots to applicable team members via the feedback process and server system.
• Communicate final edit handover to retouching team
• Maintain a strong working relationship with post-production to resolve any issues.
• Work with producers, stylists, photographers and digital techs on daily workflow challenges and priorities to ensure the images are delivered by deadlines and met daily shot counts.
• Create and contribute to in-depth guidelines for E-commerce standards as applied to lighting, set design, color processing, image sizing, and cropping.
• Work collaboratively with Creative Director, Art Director and Photographers to develop new concepts and ideas related to lighting, background choices, color processing, cropping and equipment needs for both flat and on figure imagery on a seasonal or as-needed basis.
• Participate in the direction and execution of studio-based editorial marketing image creation as needed.
• Review contact sheets of each shoot for styling feedback and edits, and provide new image options or solutions if needed.
• Identify talent and develop leadership amongst digital techs and freelance teams.

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QUALIFICATIONS & EXPERIENCE:

Experience:

• 3+ years of experience with at least 2-3 years’ experience in digital design
• Experience in leading an on-set team a must
• Proven experience in a high volume, demanding e-commerce environment
• Expert knowledge of Capture One, all Canon systems, InDesign, Excel and Photoshop, and knowledge of shooting in studio and on location.
• Understanding of the latest lighting equipment, digital photography equipment, and applicable image processing programs.
• In-house and fashion experience, a plus
   

Education:

Bachelor's degree in Graphic Design, Illustration, Marketing or related concentration preferred.

Skills:

• Understanding of the “on-set” experience and working with a team, including photographer and stylists, to create the best possible image.
• Enthusiastic personality in dealing with models and outside talent on-set; eager to form strong relationships with photographers and stylists.
• Ability and willingness to learn systems and processes.
• Great communicator and comfortable with inter-departmental collaboration.
• Pro-active attitude and keen eye for product detail
• Mastery of Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Sketch is a plus
• Understanding of latest digital trends, desktop and mobile is a must
• Great compositional skills.
• Strong in communicating ideas with team
• Self-motivated and capable of working collaboratively across multiple teams.
• Strong work ethic, and relentless commitment to quality and efficiency

#LI-Hybrid

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