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Job Details

Head of Brand Design

Location
New York City, NY, United States

Posted on
Jul 18, 2022

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**MEMBERS ONLY**SIGN UP NOW***. in searching for a Head of Brand Design. In this key leadership position, you’ll lead a super-talented team that defines and drives the creative vision for the brand. You’ll be a source of inspiration, design leadership, and, most importantly, a guiding light for the Brand Design team—both as a creator and a leader—ensuring beautiful, compelling brand assets and consistency across all employee and consumer touchpoints.
This role is responsible for driving the creative functions for **MEMBERS ONLY**SIGN UP NOW***. within Brand Management. You’ll lead the team that concepts and creates (all internally!) our creative assets, overseeing multiple cross-functional projects—from big picture ideation through execution—while directly managing art direction and graphics, copy and content, visual, creative operations, production, and photo studio/video teams.
At **MEMBERS ONLY**SIGN UP NOW***., we maintain extremely high standards, and the mission for this role is to consistently elevate design at all levels, with the ultimate goal of creating unparalleled brand creative and experiences. We believe this is only achieved by creating strong partnerships across the Brand Management department, along with the Product Strategy, Ecommerce, Experience Design, and Store Design and Construction teams. Have what it takes? Keep reading!
What you’ll do:
Champion industry-leading quality, innovation, consistency, and integrity in design
Embody the value of design within the team and across the company
Work collaboratively between cross-functional teams to execute on-brand creative solutions, continuously seeking opportunities for development and evolution of brand creative
Build, manage, and mentor a productive and engaged team, setting department and individual goals, advocating for design excellence, providing ongoing performance management, and nurturing the company’s creative culture
Elevate all facets of brand design by directing a team (and helping along the way!) to create original storytelling through the use of 2D, 3D, video, copy, and digital design for benchmark consumer-facing brand experiences
Lead the ideation and execution of
20 collection campaigns (
including collaborations), evergreen storytelling (e.g., contact lenses, eye exams, new store openings, proprietary **MEMBERS ONLY**SIGN UP NOW***. technology), and multiple direct response TV commercials that drive our brand and business in uniquely Warby ways
Provide creative, strategic, and tactical design direction for innovative consumer communications and experiences
Oversee our internal creative operations, production, and photo studio (people, process, planning, resources)
Be a champion not only of great design but of **MEMBERS ONLY**SIGN UP NOW***. itself
Own Brand Design budgets (planning and actualizing)
Foster a culture and an environment that is conducive to creative development
Who you are:
Backed by 15 years of experience in design, with at least five years of managing a high-output, integrated creative team, with a demonstrated ability to lead, elevate, and inspire brand creative excellence
Passionate and knowledgeable about all aspects of creative/design, brand-building, and the **MEMBERS ONLY**SIGN UP NOW***. brand
Equipped with a masterful understanding and depth of experience in photo and video art direction, graphic design, digital, print/packaging, and visual (
extra credit for expertise in creating branded direct response TV commercials)
A proactive problem solver and thought leader who continuously seeks out opportunities to better visual communication, design, creative, and processes
Flexible and adaptable, with strong interpersonal skills—comfortable holding a design vision while remaining collaborative and open to new ideas
Excellent creative, conceptual, and critical thinking abilities
Strong fashion, photography, typographic design experience
Subscribes to a “player/coach” approach to leadership
Strategic, big picture thinker who is also able to pay extreme attention to detail
Superior interpersonal, problem-solving, and organizational skills with a proven ability to lead, influence, inspire, and motivate others
Culturally connected, innovative, and creatively curious
Passionate about branding, storytelling, and producing engaging content and campaigns
A self-starter with the ability to prioritize and shift focus with ease and flexibility
Expertise in providing clear creative direction and timely/helpful feedback to improve creative alignment and processes to keep work on budget and schedule
Strong team builder, mentor, and leader of diverse creative talent
Capable of handling numerous projects in a fast-paced environment
Requirements:
Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign); keen understanding of graphic/web design principles and current web technologies, (extra credit: expertise with Jira project management tool)
Must have a strong portfolio that exemplifies a broad range of concept development and execution for photo art direction, video, digital, print, and experiential
About Us:
**MEMBERS ONLY**SIGN UP NOW***. was founded with a mission: to inspire and impact the world with vision, purpose, and style.
We’re constantly asking ourselves how we can do more and make a greater impact—and that starts by reimagining everything that a company and industry can be.
We want to demonstrate that a business can scale, be profitable, and do good in the world—without charging a premium for it. And we’ve learned that it takes creativity, empathy, and innovation to achieve that goal.
Since the day we launched in 2010, we’ve pioneered ideas, designed products, and developed technologies that help people see. We offer everything our customers need for happier eyes at a price that leaves them with money in their pockets, from designer-quality glasses and contacts to eye exams and vision tests.
Ultimately, we believe in vision for all, which is why for every pair of glasses or sunglasses we sell, a pair of glasses is distributed to someone in need through our Buy a Pair, Give a Pair program. Over eight million pairs of glasses have been distributed in over 50 countries; that means eight million people now have the glasses they need to learn, work, and achieve better economic outcomes.
At **MEMBERS ONLY**SIGN UP NOW***., you can look forward to company outings and events, volunteering and learning opportunities, and just great company filled with curious, kind folks. Dreaming up and sharing ideas aren’t responsibilities reserved for certain teams or leaders; the challenge (a really fun one) of innovation is on all of our shoulders. Teammates can also connect around common interests, backgrounds, and identities, no matter their home base, through our various employee resource groups. (We’re happy to say that the Human Rights Campaign has named us a Best Place to Work for LGBTQ employees!) That sense of community and belonging keeps us excited to walk through the door every day, wherever that door may be.
We're driven to continue building a workplace, based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of Team Warby.
Transparency is what we’re all about, and our annual
Impact Report and Racial Equity Strategy
lay out how we’re sticking to these values.

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