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Job Details

Email Production Specialist

Company name

New York City, NY, United States

Employment Type


Posted on
Jan 20,2019

Valid Through
May 05,2019

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Bowlmor AMF – the world leader in bowling entertainment – is comprised of multiple brands:

· Bowlmor Lanes, the founders and innovators of upscale bowling

AMF, the largest mass-market bowling brand in the world

Brunswick Zone and Zone XL


· Bowlero, a new concept in sports/dining, heralding a new era in social entertainment


The Email Production Coordinator is responsible for coding, proofing, and launching email campaigns and related landing pages within our Email Service Provider’s campaign management tool. Preference will be given to candidates with experience using campaign management software from an industry leading ESP (email service provider).


Primary duties and responsibilities include, but are not limited to the following:

Email Marketing:

Build, test and deploy email campaigns within Email Service Provider’s campaign management tool and manage entire process including campaign set-up, audience selection, proofing, change rounds, QA, and scheduling

Verify copy, layout, links, and dynamic content as well as assess and address any spam risks

Conduct quality assurance reviews and delivery testing to ensure the accuracy of email deployments, as well as monitor the campaign post-deployment to validate completion

Troubleshoot technical issues and consult with IT or vendor technical support to implement solutions.

On occasion, turn layered art files (e.g. PSD) into HTML assets, slicing/resizing images as necessary

Analyze email HTML and revise code where necessary to integrate with vendor tools and render properly across multiple email clients (Outlook, Gmail, Hotmail, Yahoo, etc.)

Execute audience selection criteria by uploading audience lists and creating audience queries/filters within the vendor’s tool

Identify systems optimizations to improve operational efficiency and enable the execution of strategic marketing programs

Web Marketing:

· Assist Web Content Manager with day-to-day maintenance and content management of web properties

• Add, remove, and manage links, text, and graphics

• Update text, forms, functionality and images

• Create new pages, forms and graphics

• QA and test all work prior to setting live


1 year related full-time experience

Experience building and deploying email campaigns using ESP/marketing automation tools (e.g. Exact Target/SalesForce Marketing Cloud, e-Dialog/eBay Enterprise, Responsys/Oracle, CheetahMail/Experian, Epsilon, etc.)

Well-versed in in HTML, CSS

Strong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability and CAN-SPAM regulations

Ability to analyze and report on technical issues

Strong knowledge of Excel

· Experience with Adobe Illustrator and Photoshop

· Must possess effective communication skills when speaking to technical and non-technical personnel

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