Web and Graphic Designer

Profile

Job Description

POSITION SUMMARY:

The Web and Graphic Designer for PVH DFG Marketing will play a key role in supporting digital marketing initiatives for the division They work to create compelling web experiences that address the company’s strategic needs for the wholesale ecommerce business. With focus on enhanced PDP content and other wholesale e-commerce needs, this role will also share responsibilities with the creative marketing team for print production and trim & packaging design for a wholistic approach to all brands we support.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

• Web design and production of marketing content for wholesale channels including enhanced syndicated content for our wholesale product pages, Amazon A+ and Brand Store creative, and various other marketing assets on behalf of multiple brands.
• Work closely with the VP Marketing, Project Manager, and Marketing Creative team during various stages of design and project development.
• Translate business goals into clear digital communications, while maintaining a high design standard and respecting the brand integrity.
• Possess print design experience to support the creation and development of in-store signage, on-product marketing materials, trim and packaging and various other print projects.
• Collaborate through the DFG Marketing Creative team and sales teams to execute content strategy and create digital assets that adhere to the seasonal guidelines and sales goals for both owned and licensed brands.
• Research and keep abreast of latest interactive technology, developments and trends in digital marketing as well as evaluate suitability for wholesale channels.

#LI-Hybrid #LI-YM2

QUALIFICATIONS & EXPERIENCE:

Experience: 

• 3-5 years relevant digital design experience in fashion and retail brands. 

Education:   

• Degree/Certification in Web Design or proven work experience equivalent

Skills: 

• Mastery in Adobe Creative Suite (InDesign, Photoshop and Illustrator).
• Strong graphic design, typographic and layout and composition design skills are essential.
• Experience with branding and visual identity design.
• Proficient in creating and maintaining enhanced PDP creative content (Syndigo, Amazon A+ pages and/or equivalent platforms).
• Understanding of web browser capabilities and interaction design.
• Proficient in both digital and print design, development, and execution.
• Able to manage high work volumes and process across multiple brands and projects.
• Strong knowledge of website usability, web optimization, e-commerce, user experience and responsive design systems.
• Possess an interest in fashion, photography and editorial design.
• Ability to convey complex ideas in a straightforward and visually appealing manner.
• Remain current in the digital design industry to be able to identify new techniques and trends.
• Able to understand, identify and clearly communicate technical challenges and design limitations.
• Working knowledge of HTML, CSS JavaScript, and ecommerce platforms helpful.
• Experience in executing animation and interaction design for web banner ads via animation software and/or code a plus.
• Video editing and content creation a plus.

,industry:Retail,title:Web and Graphic Designer,datePosted:2022-06-09T00:00:00.000 0000,@context:****& Graphic Designer, Graphic Designer, Web Graphic Designer, Web Production Artist, Communications Graphic Designer, Senior Graphic Designer & Content Developer, UI & Web & Graphic Designer, Web Designer, Junior Web Designer, Web Designer & Developer & Graphic Designer} Web and Graphic Designer in New York, New York, United States of America | E-Commerce at PVH

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