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Job Details

Design Director Small Business

Company name
Bank of America Corporation

San Francisco, CA, United States

Employment Type

Manager, Design

Posted on
Jan 04,2019

Valid Through
Apr 19,2019

Apply for this job


Job Description:

Design Director, Small Business

Bank of America Experience Design

At Bank of America, we’re guided by a common purpose: to help make financial lives better by connecting clients and communities to the resources they need to be successful. Bank of America’s Experience Design team includes interaction designers, graphic designers, researchers, strategic designers, design program managers, content strategists, design technologists and other creative professionals. The team is constantly iterating, solving problems, and working together to find ways all our digital platforms can empower customers to reach their financial goals in more customized, intuitive, innovative, engaging, secure, and time-saving ways.

We are seeking an experienced Small Business Design Director

to drive user-centered experiences for digital platforms which include mobile, responsive web, and other emerging technologies.

As the Small Business Design Director, you’ll:

Set the vision for Small Business experiences.

Explore opportunities for future innovations through design research, leveraging trends/insights (user, tech, business) to spot opportunities for innovation. Collaborate with business, technology, and other partners to optimize the customer experience within initiative constraints.

Evangelize and lead design processes that generate breakthrough solutions.

Structure and facilitate design thinking workshops and generative projects, exploring opportunities and delivering product/service concepts. Maximize research and user-centered design methodologies to keep the focus on the customer as the most important, differentiating aspect of our products.

Deliver on time and on budget.

Actively manage the flow of initiatives to negotiate engagement, process, and timelines, assign the right resources, and ensure the highest quality is delivered within optimized timeframes.

Work across multiple platforms.

Design customer experiences that may begin in one platform and continue and end on another, recognizing that physical and digital boundaries are merging.

Manage teams of designers

in creating visions, concepts, and selling partners on the great work the UX organization does. Hold each team member to the highest level of quality and professionalism.

Ensure a portfolio of design work is delivered on time and on budget

while finding creative ways to get the most out of teams, partners, and processes.

And Design Directors will ensure that our designers:

Analyze information:

Translate business requirements, user needs, and technical capabilities into designs that are exciting, easy to use, and emotionally engaging world-class experiences.

Follow user-centered design processes:

Applies user-centered design processes to ensure designs are well-researched, executed, and tested using industry trends, analysis, internal analysis of user behavior and data, personal expertise, design rationale and customer data.

Leverage standards:

Use brand, standard patterns, style guidelines, third-party standards and other design foundations as input to new work. Respects standards but constantly pushes where new ideas will improve the design. Work the with the Technology Team to understand the documented technology standards for the platform and browser/OS specifications and bears responsibility to ensure UX assets track to technology and program standards when required.

Create new concepts:

Creates user-driven, engaging user experiences that turn complex tasks into simple, elegant interactions. Offers multiple concepts that explore new and different ways to solve challenges. Collaborate effectively with other visual designers, interaction designers, content strategists, product managers, researchers, product partners and engineering teams. Collaborate with design partners, product partners, development partners, visual designers, editors, and usability engineers against a design plan.

Learn and adapt:

Keep pace with the ever-changing digital environment iterating designs through Lean UX, Agile, and other modern design/build processes. Work closely with agile development teams to coordinate and deliver an error-free final product.

Juggle effectively:

Work on multiple designs/projects at one time, using strong communication skills to manage time and expectations appropriately with a demonstrated ability to think strategically about the overall experience.

Advocate for great design:

Passionately advocates for great user experiences and convinces partners with a can-do spirit, thought-leadership, great designs and compelling presentations. Candidates should be able to present their work to a broader audience and leadership with a demonstrated knowledge of financial services and products. Obtains stakeholder buy-in for the proposed designs. Solicit feedback and contribute constructively to design reviews.


Deliver error-free design specifications and assets to enable speed-to-market development and testing.

What we’re looking for in Design Directors:

Insatiable learners:

Hungry for ethnographic, business, competitive, technical, and all other types of knowledge that leads to the best design. Ever-curious with the patience to observe and see the things that others overlook; listens and learns from the larger community, recognizing that no one person can know it all. Understands that context makes or breaks experiences.

Radical innovators:

Unbound by rules while having a broad and deep knowledge of past and current norms and convention. Pushes for breakthrough solutions and test against familiarity to offer potential game-changers. Boundless tinker who is unafraid of failure. Wakes up every day with the desire to try new ways to solve problems in the endless pursuit of value. Ability to develop high-quality creative concept designs, with the ability to provide multiple conceptual designs.

Joyful collaborators:

A joy to work with - comfortable with presenting creative concepts, collaborating, absorbing feedback and improving designs through an iterative process.

Infectious inspirers:

Great communicators who can create excitement for a design and rationalize each and every aspect as the right solution. Uncommonly good at adjusting style to fit the situation and audience.

Get-it-done executors:

Synthesizes ideas into viable products/experiences by collaborating with a broad range of partners, negotiating the perfect balance of design, cost, and speed. Never rests until every detail is proudly polished. Exceptional attention to detail when creating designs, specifications, and assets and ability to be consistent with an established pattern & standards when required.

On-the-ball organizers:

Top-notch communication, problem-solving, issue-resolution and time management skills. Creates and manages detailed design plans.

You’re a person who has (required skills)

8 years of design experience, including at least 5 years in a lead or senior designer role, with a track record of managing and inspiring people to achieve their maximum potential

An outstanding portfolio that exemplifies excellence in design

Expert in user-centered design methodologies and rapid ideation processes like Lean UX, Design Sprints, and Fail-Fast.

Deep expertise in designing for mobile applications and responsive web

Comprehensive knowledge of multi-channel industry standards and best practices

Passion/deep experience in Small Business domain

A high level of proficiency with design tools, including the Adobe suite, Axure and Sketch

And you are a person who:

Is an enthusiastic, highly motivated self-starter with a strong work ethic and an intense focus on achieving results

Collaborates effectively to get things done, building and nurturing strong relationships

Is exceptional at problem-solving, issue resolution and time management

Demonstrates strong listening, communication and presentation skills

Is a continuous learner who adapts quickly and positively to change

Excellent communication and presentation skills, including exceptional listening and consultative capabilities and writing skills

Strong organizational and influencing skills across teams, ability to engage stakeholders, to understand change readiness, manage differences and create buy-in

Travel up to 20% of time.

You’ll be better prepared if you have (desired skills)

Master’s degree in design or Bachelor’s with compensating experience. PhD a plus.

10 years of design experience with a dazzling portfolio of designs.

8 years of work experience as lead/senior designer and track record managing and inspiring people to achieve their maximum potential.

Financial or similar industry experience preferred.

Project management experience preferred.

Bank of America will consider for employment qualified applicants with criminal histories consistent with San Francisco ordinance 17-14 and federal law applicable to Bank of America.

Posting Date

: 01/04/2019


San Francisco, CA, 315 MONTGOMERY ST (CA5704),

Boston, MA, 225 FRANKLIN ST (MA1225),


- United States


: Yes, 20% of the time

Full / Part-time

: Full time

Hours Per Week

: 40


: 1st shift

Company info

Bank of America Corporation
Website :

Company Profile
Bank of America Corporation, through its subsidiaries, provides various banking and financial products and services for individual consumers, small and middle market businesses, institutional investors, corporations, and governments in the United States and internationally. The company’s Consumer & Business Banking segment offers traditional and money market savings accounts, CDs and IRAs, checking accounts, and investment accounts and products, as well as credit and debit cards; and lending related products and services, working capital management, and treasury solutions. This segment provides its products and services through operating 5,100 banking centers, 16,300 ATMs, call centers, and online and mobile banking platforms. Its Consumer Real Estate Services segment offers consumer real estate products comprising fixed and adjustable-rate first-lien mortgage loans for home purchase and refinancing needs, home equity lines of credit, and home equity loans. The company’s Global Wealth & Investment Management segment provides investment and brokerage, estate and financial planning, fiduciary portfolio management, cash and liability management, and specialty asset management services; and retirement and benefit plan, philanthropic management, and asset management services. Its Global Banking segment provides various commercial loans, leases, commitment facilities, trade finance, real estate and asset-based loans, and consumer loans; treasury management, foreign exchange, and short-term investing options; and debt and equity underwriting and distribution, and merger-related and other advisory services. The company’s Global Markets segment offers sales and trading services for securities and derivative products in primary and secondary markets; market-making, financing, securities clearing, settlement, and custody services to institutional investor clients; and risk management products. The company was founded in 1874 and is based in Charlotte, North Carolina.

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