At any point in any designer's career, he or she will be approached by a client who requires a logo for a business entity. It is therefore appropriate to have the basic idea on how to design and market your logo to a client. The first step to designing a logo begins with a client consultation. This one on one meeting with the client will give you the opportunity to interview the client in order that you may come up with a logo that best suits his or her needs and interests. You will need to ask the client questions as to what, why and where the logo will be used so that you will be able to design an item that will reflect the client's ideals.
The next step will be to gather as much information as you can with regard to the particular logo that your client wants. What you will need to look into is to whether the logo is marketable and whether the logo can stand out from the other logos in the market. Other things to look into will be with regard to the legality of the logo as there are some logos that may not be acceptable in various states especially, if they are representative of vices such as racism or feminism.
Once you have conducted your research on the prospective logo, the next step will be to develop a sketch of the logo. The process should be definitive and must adhere to detail. The sketch will give you the required guideline as to what the final logo will look like. At this level, you should let your imagination run wild. Include everything you can or everything you feel is able to make your design unique and acceptable to the client.
This stage of the designer job will require that you have the basic knowledge of what background and what color will best suit your jobs graphic. You will need to know how to incorporate various kinds of technology into your design in order for you to come up with the desired result. Two things to remember at this point are that you must come up with more than one logo to make comparisons from and that each of those logos must be as simple as possible for them to send the right message across.
At this stage, the logo design job is almost done save for one vital stage: the delivery. This is a defining moment in the whole logo designing process. When you present your logo to your client, he or she will have the right to appreciate or criticize your work. If you did a good job i.e. took your clients considerations seriously, did the right amount of research and gave the design your best, then you can be sure that the client will approve of your design.
Finding a designer job must be a self-driven initiative. Like all careers, you will need to be proactive when looking for a design job. The first thing to do is to create a resume, which will market your academic and professional qualifications. Every resume must be accompanied by a cover letter. The cover letter must not have spelling and grammar mistakes and must explain to the client why he or she should give you the job.